Being less than 10 years old a lot of people are suggesting flash mobs are dead but after the weekend it is evident that there is still a chance to go bigger and better.
5. Valentines Day Pillow fight
One of the earliest flash mobs recorded to Youtube back in 2006 in San Francisco.
4. The T Mobile Dance
The first brand to nail a Flash Mob, it is also one of the most successful viral videos on Youtube at the moment
3. Improv Everywhere
This put the group Improv Everywhere on the map, it was also one of the first flash mobs to get real mainstream success in early 2008, it now has over 21 million views
2. Black Eyed Peas and Oprah
The biggest flash mob of 2010, they added another layer by including a band in BEP. It is amazing the sheer size of this dance.
1. Eurovision 2010
Marek pointed me in the direction of this video on the weekend. My jaw dropped as I thought about the amount of pre-production that would of have gone into creating this.
Sunday, 30 May 2010
Monday, 24 May 2010
The remote audience
Something that I didn’t think much about before I began at TCO was the remote audience. The remote audience are the people who do not attend an event but view the event through media at a later stage. An important part of event amplification.
One of the best examples I saw of this was Diet Coke's Real Woman. It was before my time at TCO. They were tasked with filming the Rosemount Fashion Week for Diet Coke, instead of just filming the event they chose to create a story out of the event - 'Real Woman (watch the 2min video here)'. They found a girl of the street and made her into a catwalk model for one day. A more compelling story for the remote audience.
Another good example is Dr.Pepper's Chatroulette Cheerleader - (Zac has a good post on short term activity too)
Have you seen any other good examples of content for a remote experience?
One of the best examples I saw of this was Diet Coke's Real Woman. It was before my time at TCO. They were tasked with filming the Rosemount Fashion Week for Diet Coke, instead of just filming the event they chose to create a story out of the event - 'Real Woman (watch the 2min video here)'. They found a girl of the street and made her into a catwalk model for one day. A more compelling story for the remote audience.
Another good example is Dr.Pepper's Chatroulette Cheerleader - (Zac has a good post on short term activity too)
Have you seen any other good examples of content for a remote experience?
Tuesday, 4 May 2010
Event Amplification Online - Case Study - Alienware Clan Challenge
So one of the projects that I have worked on recently is the Dell Alienware Clan Challenge. It is a great example of taking an offline event which has a rich experience for a small number people and using online to help amplify it to the masses.
The Conscience Organisation and MediaCom Sydney organised and ran the Alienware Clan Challenge 2010 which saw the best Australian Call of Duty players congregate in Sydney to battle it out.
Off the back of this we created a highlights reel of the event. We put a content distribution strategy in place and had a great result of getting the video to the third most viewed clip in Australia (April 29th) and most viewed Australian Gaming video (Daily and Weekly). It has currently had over 60,000 views and is increasing by the day.
Wednesday, 28 April 2010
Why you need to be following Justin Bieber
Justin Bieber and his management team are some of the smartest people going around at the moment.
Justin started out posting dozens of homemade videos on YouTube in 2007, he racked up over 10,000,000 views doing covers of famous artist. This was purely from word of mouth. He then got signed by Usher and Island Records and has become the biggest thing to hit teens since Twilight. via Wikipedia
Hypebot wrote this amazing post on why Justin Bieber is so big.
Basically he sipping on the Lil Wayne syrup of – ‘Release more songs, more often.’ He has been in the eye of teenage girls for the last year releasing new material every month, be it a new song or video. He never turns off.
A couple of the other points of interest from the article, about Justin's songs, such as:
• Short Intros - the longest intro to one of his songs is 14 seconds, but "One Time" is only 7 seconds before it gets to the meat of the song. Always a good thing if you want to your song to chart.
• Chord Changes - There's not a lot of changes in his songs but according to Frank, they happen when it counts - at around the 2 minute mark. This is just about the time that a bridge would enter, so it makes sense. Good songs tend to have a bridge.
• Repetition - If you want to chart, repeat the title over and over. In fact, in his hit "One Time," Bieber repeats the title 32 times in the song and the word "one" another 17. via Bobby
Endorsed by the established
One of the other things that has stood out for me is his alignment with established artists. He has collaborated with Ludacris, Usher, Taylor Swift, Sean Kingston, Nick Cannon, Drake, P.Diddy, Wyclef Jean, Asher Roth and gets the endorsement from The Game?!!?
Hidden Talents
The boy can Rap
On Sunrise the other day and rapped Ludacris’ whole verse, this is a rapper who has been rapping for 20 years and Bieber puts it down with no trouble.
Comedian
For April Fools Justin Bieber took over Funny or Die and renamed it Bieber or Die, I was genuinely surprised I thought he was going to be average but he is actually quite funny.
Who cares if he is a one hit wonder? He has absolutely nailed it, with this one album. This boy is pretty much owning at the game of life and I take my hat off to him.
Justin started out posting dozens of homemade videos on YouTube in 2007, he racked up over 10,000,000 views doing covers of famous artist. This was purely from word of mouth. He then got signed by Usher and Island Records and has become the biggest thing to hit teens since Twilight. via Wikipedia
Hypebot wrote this amazing post on why Justin Bieber is so big.
Basically he sipping on the Lil Wayne syrup of – ‘Release more songs, more often.’ He has been in the eye of teenage girls for the last year releasing new material every month, be it a new song or video. He never turns off.
A couple of the other points of interest from the article, about Justin's songs, such as:
• Short Intros - the longest intro to one of his songs is 14 seconds, but "One Time" is only 7 seconds before it gets to the meat of the song. Always a good thing if you want to your song to chart.
• Chord Changes - There's not a lot of changes in his songs but according to Frank, they happen when it counts - at around the 2 minute mark. This is just about the time that a bridge would enter, so it makes sense. Good songs tend to have a bridge.
• Repetition - If you want to chart, repeat the title over and over. In fact, in his hit "One Time," Bieber repeats the title 32 times in the song and the word "one" another 17. via Bobby
Endorsed by the established
One of the other things that has stood out for me is his alignment with established artists. He has collaborated with Ludacris, Usher, Taylor Swift, Sean Kingston, Nick Cannon, Drake, P.Diddy, Wyclef Jean, Asher Roth and gets the endorsement from The Game?!!?
Hidden Talents
The boy can Rap
On Sunrise the other day and rapped Ludacris’ whole verse, this is a rapper who has been rapping for 20 years and Bieber puts it down with no trouble.
Comedian
For April Fools Justin Bieber took over Funny or Die and renamed it Bieber or Die, I was genuinely surprised I thought he was going to be average but he is actually quite funny.
Who cares if he is a one hit wonder? He has absolutely nailed it, with this one album. This boy is pretty much owning at the game of life and I take my hat off to him.
Monday, 26 April 2010
Kate's Party - Meme jumping for money
You may have got a Facebook invite to Kate’s birthday over the weekend.
According to ericritic
‘What was supposed to turn out to be a small birthday party for a woman named Kate at her small apartment is turning out to be an event of the century. That’s because over 60,000 (as of this writing) random Facebook users have taken it upon themselves to invite themselves to Kate’s party.
The event’s description now reads:
“WTF??????????
WHO ARE YOU PEOPLE? WHY ARE THERE 10000 PEOPLE WHO HAVE BEEN INVITED??????
THIS IS A PRIVATE PARTY AT OUR APARTMENT.”
Tons of groups are forming related to Kate’s birthday party, including: Which Turban should I wear to Kate’s party?, Who needs a ride to Kate’s party?, and best of all: Who in the hell is Kate?’
Meme Jumping
I think it is interesting the people that jump on the back of these memes and try to make some quick money of them. Kate’s Party is a good example of this. The model is simple, catch the trend, secure the most SEO friendly URL, publish a little bit of relevant content and set up the advertising on the site.
The new 4Channers?
Facebook users are getting a better understanding of the platform now and with this knowledge they are better able to play pranks and have a laugh. Expect to see more of these style memes start to pop up. It is very 4chan-esque.
Update: I have it on good word from Asher Moses that David Thorne of 27b/6 fame (Spider Drawing and Dear Neighbour) is behind this prank. Amazing!
Wednesday, 21 April 2010
The effect of ‘fan’ to ‘like’ on Facebook Ads
Which one of the following three is an ad for a Facebook Page?
It is near impossible to figure out which is an ad for a Page or an external website.
If you are running Facebook ads prepare to see a decrease in action rate (how many people become a fan without clicking through to the site). The action rate accounts for about 70% of your fan growth, with the rest coming from people who check out the site and then fan or get an update in their newsfeed.
I can understand why Facebook did this because they realized the language is not right, you do not become a fan of KFC, you become a fan of a Sportsteam, you like KFC. However calling it a ‘like’ which is the same as the rest of the external ads on the site seriously effects the amount of people who will click on those ads or the direct fan action that we used to see.
I have got some live campaigns running at the moment, so I will let you know if I see an effect.
Monday, 19 April 2010
Illegal Facebook Promotions
The following activity is illegal on Facebook and could result in your page being permanently deleted by Facebook;
A promotion that requires a user to;
- tag themselves in the photo.
- to change their status in any way
- to change their profile picture
- to answer a question in a status update
- any kind of response in the status
- like a photo or an update
- add friends
- respond with a photo not in a specific application
All promotions need to run through an application that does not use any of the basic functionality of Facebook.
However, I have not heard of any Brand Pages being deleted for this type of activity. I am not game enough to take any chances though.
A promotion that requires a user to;
- tag themselves in the photo.
- to change their status in any way
- to change their profile picture
- to answer a question in a status update
- any kind of response in the status
- like a photo or an update
- add friends
- respond with a photo not in a specific application
All promotions need to run through an application that does not use any of the basic functionality of Facebook.
However, I have not heard of any Brand Pages being deleted for this type of activity. I am not game enough to take any chances though.
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