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I try to stick to these guides when I am going out with status updates; 
1. Keep in a conversational tone 
2. Ask a question 
3. Keep it to two sentences max 
Benchmarks of success 
Comments on a status updates 
For branded pages a percentage of 0.5% of your fans commenting back is the average anything that gets 1% or higher of your fans commenting back is an amazing result. 
Unsubscribe rate 
You are going to lose fans after every status update managing the level of unsubscribes is important. An unsubscribe rate of less than 7.5% is good. 
Examples of good Australian Branded Pages 
Supre/Mudo Media 
The Contender Australia/The Population
Gif via Brown Cardigan
 
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